The global chocolate brand Twix turned to arabictypography.com to develop an Arabic custom typeface exclusively designed for their proper needs and usage.
The Arabic typedesign project was part of a larger multilingual typeface design project for Twix brand that supported as well Latin, Cyrillic and Greek. The design requirement was to develop an Arabic typeface design that works as a counterpart to the other scripts designed for Twix. The display font is rounded and with an illusion of a three dimensional treatment making it as delicious as the chocolate brand it represents. It is used mostly for the arabic advertising and promotional material for Twix across the Middle East and North Africa- remaining in line with the international typographic language of Twix marketing because of the multilingual support of the typeface.